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What is AWS Infinidash?
As of today, AWS offers over 200 products and services with its own, unique name and functionality. Getting familiar with them is not an easy task and most AWS professionals only keep up to date with them in their respective fields. For example, if you are managing containers there are currently 17 ways to run them on AWS. This means 17 different services with their own and different pricing models.
On June 30, 2021, Joe Nash raised the question on Twitter about what happens if a small and dedicated group of developers start tweeting about a made-up AWS product. Would it appear in job specifications within a week? He suggested the word Infinidash but was open to other suggestions. He made it clear that “the intended joke here was that AWS product brands are completely impenetrable and indistinguishable from eachother (sic), let alone reality, and not “lol recruiters””.
Joe Nash@jna_sh
I am convinced that a small and dedicated group of twitter devs could tweet hot takes about a completely made up AWS product, idk AWS Infinidash or something, and it would appear as a requirement on job specs within a week10:10 AM - 30 Jun 2021
The name, Infinidash was so apt that it rapidly became a hit on Twitter and soon other people started using it. People started making videos describing the service that may sound real for the general public but clearly sounds fake for professionals.
Hand-on AWS even updated the original AWS certification diagram, highlighting Infinidash as the highest level of professional certification available for AWS.
Hands-on AWS@handsonaws20:27 PM - 01 Jul 2021
Soon AWS employees saw the potential in this hype and started to tweet about AWS Infinidash, including Jeff Barr Chief Evangelist for the Amazon Web Services.
Jeff Barr ☁️ (@ 🏠 ) 💉@jeffbarrOddly enough not one request yet for #AWS Infinidash support in CloudFormation. Share your use cases here and I'll pass them along to the team.20:45 PM - 02 Jul 2021
Only two days have passed since Joe’s original tweet and even Werner Vogels CTO of Amazon jumped on board:
The official AWS #Infinidash GA event is tonight at half time during the #BELITA game in the Allianz Arena in Munich. You can buy me a beer to celebrate our most important launch ever...12:50 PM - 02 Jul 2021
As of the writing of this article, the Infinidash movement is only at its beginning and eventually will expand beyond Twitter. While I don’t completely agree with Joe’s take on AWS services I clearly find the movement interesting. I believe that AWS also saw an opportunity in this and we will be hearing more about AWS Infinidash in the near future. I am curious to see what comes out of this and what AWS does with such a unique and apt name.
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