6 Amazing Characteristics that make Headless CMS different from Traditional CMS platforms

A headless CMS is more of a content repository that makes content accessible via API calls and represents the content on any device regardless of the frontend design.

For frontend developers, it's like changing the heads (the devices) via their respective APIs. Popular examples of headless CMS include Strapi, Agility CMS, Ghost, and more.

Unlike traditional CMS that connects the frontend and backend of a website, prepare an application codebase and take the content to the final presentation layer (the display).

Examples of traditional CMS include WordPress, Drupal, etc. Now, this is how headless CMS architecture is designed. It uses different APIs and serves all kinds of the frontend. But what makes it super flexible and popular than traditional CMS for users?

Here are the main characteristics of headless CMS that make it popular among users.

Offers reusability of content

  • It lets users reuse the content from the backend and publish it over various devices with internet connectivity.

  • Contentful, a popular headless CMS, offers the content infrastructure for reusability purposes which works as a critical component for content creation, personalization, and localization.

Handier (Easy to use)

  • Since headless CMS focuses on the content, it eliminates the additional effort of developers to publish the same content over multiple sites.

  • Platforms like Strapi offer greater accessibility for customization of admin panels and APIs with faster development using RESTful and GraphQL APIs. Strapi’s also known for its open-source codebase that’s accessible on GitHub.


  • The multi-tenant architectural system reduces the cost of maintaining multiple sites.

  • Opting for a headless architecture proves economical if you have similar content and separate sites for your product.
    Offers built-in features and cost-effective approaches for content publishing and management


  • It lets developers pick their preferred programming language and not need to fit any proprietary development constraints since it is API-driven.

  • It gives developers the freedom to develop code their way and integrate even complex systems.

  • Many CMS platforms provide SDKs for most of the popular developing languages for better multi-site management. Famous examples include Contentful, which uses a modern tech stack and API first approach.

Long-term secure & performant

  • The content stored at the headless CMS’s back-end is long-term security for companies planning to change application platforms.

  • It enables its users to migrate to a platform without rewriting the content quickly.

  • Platforms with more data privacy for developers and brands through their self-hosted feature.

  • Provides industrial-grade security of the content data and allows expansion through its scalable optimization, making it flawless for extensive data management. Examples include Kontent that functions as a Cloud-based SaaS and offers outstanding performance.


  • The headless CMS is a content-first platform, which means that businesses can first decide on a content model. Later, the website or application can be designed around the content instead of fitting the content over the template presentation.

  • Platforms like Agility CMS with decoupled and microservices architecture, making it a content-focused platform for sharing over multiple sites.

SEO capabilities & compatibility

  • Platforms like Ghost offer SEO capabilities to their content managers without the requirement of any third-party plugins for adapting to quality marketing approaches and are compatible with over 500+ third-party apps that allow robust automation and superior workflow.

  • Offers custom integration opportunities by giving complete control of the frontend, coupled with Ghost JSON API and webhooks.

  • Headless CMS platforms like Stapi offer wider compatibility with frameworks like Vue, React, and Angular.

Apart from the above-mentioned headless CMS features, you can look at this blog on multisite management using headless CMS and check out which headless CMS works best for your business.